Will Sonbuchner's net worth reaches $5 million in 2024, and experts predict higher figures for 2025. His journey from a South Korean English teacher to a YouTube phenomenon showcases remarkable success. Best Ever Food Review Show, his creative venture, now boasts over 10.3 million subscribers with an impressive 2 billion views.
How much is Will Sonbuchner worth in 2025?
Looking at Will Sonbuchner's financial path gives us fascinating details about making money through food content creation. The Best Ever Food Review Show's numbers show how YouTube success turns into actual wealth.
Estimated net worth range
Financial analysts give different estimates of Will Sonbuchner's net worth in 2025. The most trustworthy sources say his wealth sits between $2 million and $5 million. This range exists because YouTube earnings change with seasons, algorithm updates, and viewer activity.
Reliable sources consistently put Will Sonbuchner's net worth at about $5 million. This number includes his various income sources beyond YouTube revenue.
His channel keeps drawing huge audiences, and the BEFRS YouTube channel now has 11 million subscribers with an amazing 2.29 billion total views.
His YouTube earnings alone are impressive. Each video brings in over $26,000 in ad revenue, based on a $6 revenue per thousand views and average views of 3.8 million. These steady earnings are the foundation of his wealth building approach.
Growth from 2020 to 2025
In the last five years, Will's financial growth shows what content creators can achieve in the digital world. Though we don't have exact numbers from 2020, we can see his current earning patterns.
Recent analytics show his monthly YouTube earnings range from $9,000 to $144,700, which means daily earnings of $302 to $4,800. Yearly, this adds up to between $108,600 and $1.7 million from YouTube alone.
Notwithstanding that, Sonny's earnings show some changes. HypeAuditor data from April 2025 puts his monthly earnings between $11,440 and $15,673. These numbers, if stable throughout the year, would mean annual earnings of $137,281 to $188,075.
His earnings now show a downward trend compared to May 2024. This shows how creator income can change quickly, even for 5-year-old channels with millions of subscribers.
Comparison with other YouTubers
Will Sonbuchner's $5 million net worth puts him nowhere near YouTube's top earners but still in an impressive group of creators.
The wealthiest YouTube creators in 2024/2025 include:
- MrBeast: $1 billion net worth
- Jeffree Star: $200 million net worth
- Logan Paul: $150 million net worth
- Ryan Kaji (Ryan's World): $100 million net worth
The sort of thing I love about this comparison is how creators make money differently. While Sonny makes about $1 million yearly from brand sponsorships, top creators like MrBeast have built business empires.
Mr Beast Burger teamed up with 1,600 restaurants nationwide and sold over 5 million sandwiches, sharing profits with restaurant partners.
YouTube stars' income differences show varied audience sizes and money-making approaches. Children's content creators like CoComelon can make about $283,000 per video, substantially more than most food content creators.
Though he doesn't match YouTube's billionaire class, Will Sonbuchner has created a stable career that beats traditional media salaries. His focus on international food exploration has found loyal viewers who support his steady growth, even as he deals with the platform's financial ups and downs.
Breaking down his income sources
Let's delve into Will Sonbuchner's net worth by looking at his diverse income streams. The creator of Best Ever Food Review Show has become skilled at managing multiple revenue channels that build his growing wealth.
YouTube AdSense revenue
YouTube AdSense makes up much of Sonny's income. His channel analytics show he makes about $3,500-$5,000 daily from AdSense alone. This adds up to $105,804 monthly or $1.27 million yearly after YouTube takes its 45% cut.
His earnings per thousand views (CPM) range from $3.47-$8.00 according to different sources. The average comes to about $5.15. Lifestyle content creators earn more than typical YouTubers, who usually see $1.00-$3.00 per thousand views.
His channels pull in 1.2-1.5 million views daily. These steady views create a solid income base. AdSense makes up only 30% of his total earnings.
Sponsorship deals and brand partnerships
Mutually beneficial alliances are a great way to get income for Sonny Side. Industry calculations show a single sponsored placement on his channel brings in between $65,779 and $92,090 based on his viewership. These partnerships bring in about $1 million yearly.
Gabrielle N from his team (listed on LinkedIn) has helped secure these deals by:
- Leading content marketing and sponsorship strategies
- Negotiating brand integration deals
- Creating innovative sponsorship approaches
Skillshare, BetterHelp, Atlas VPN, and Omaze have all sponsored the Best Ever Food Review Show. These partnerships work well because YouTube's algorithm changes don't affect them as much.
Merchandise and product lines
Merchandise sales boost Will Sonbuchner's net worth by a lot.
His online store sells branded items like:
- Bandanas
- Hoodies
- T-shirts
The store converts about 5% of daily viewers into customers, generating around $16,608 in daily sales. With a 20% profit margin, that's roughly $3,321 daily or $1.19 million yearly from merchandise.
Facebook and other platform monetization
Sonny Side exploits platforms beyond YouTube. His Facebook presence grows his audience and creates more money-making opportunities. While exact Facebook earnings aren't public, content creators usually make money from in-stream ads and branded content.
On top of that, his Patreon account lets subscribers pay monthly fees for exclusive content. This subscription model brings in steady income that doesn't depend on algorithm changes or advertiser priorities.
These different income sources are the foundations of Sonny's financial success. They protect his revenue from platform-specific changes while maximizing earnings in various ways.
How evergreen content boosts long-term earnings
Will Sonbuchner's net worth pushes past typical YouTube creators thanks to his mastery of evergreen content. His sustainable revenue comes from videos that stay relevant years after publication, unlike viral trends that quickly fade.
What is evergreen content?
Evergreen content means videos that stay valuable to viewers for years or indefinitely. These videos keep attracting views long after publication, unlike news-based or trendy videos that quickly become outdated.
YouTube creators get several vital benefits from this content:
- Consistent traffic generation
- Improved search engine rankings
- Reliable foundation for long-term income
- Continued audience growth without constant new uploads
Statistics show that only about 7% of YouTube videos qualify as truly evergreen. Food exploration proves especially valuable because people's interest in global food cultures never fades, which makes Sonny's content always relevant.
Back catalog views explained
Back catalog views show a channel's total views over 30 days, minus views from recent videos published in that period. This number reveals how much evergreen content drives a creator's ongoing success.
Best Ever Food Review Show's numbers tell an impressive story. The channel got 15.71 million back catalog views in a recent 30-day period. The channel's total views reached 23 million during this time, which means back catalog content created 68% of all views.
These numbers matter because:
- AdSense revenue keeps coming years after production costs
- Older videos earn money without any extra work
- Back catalog performance gives steady income despite algorithm changes
So when brands sponsor Sonny's videos, they often get much more exposure beyond the original campaign period. Sponsorship deals usually target 50,000 views in the first 30-45 days, but some videos double or triple their viewership over time—without affecting the original pricing.
Top performing evergreen videos
Sonny's biggest hit is "American Eats Iran!! Rare Middle Eastern Food Tour!! (Full Documentary)," which has reached 13.4 million views since January 2022.
This video shows perfect evergreen content:
- Western creators rarely document this cuisine
- Documentary format gives complete information
- Cultural insights add value beyond food showcasing
- Content stays relevant whatever the viewing date
The video earned a 7.26 Evergreen Score based on ThoughtLeaders' measurement tool. It gained over 3 million more views in 2024 alone, generating revenue long after covering production costs.
Food travel content works great as evergreen material because "experiencing food around the world just never gets old". Sonny's international food experiences keep their appeal indefinitely, unlike tech reviews or trend-based content that quickly becomes outdated.
This evergreen approach helps protect Will Sonbuchner's net worth from YouTube's unpredictability. He has built a foundation of passive income that grows whatever his current upload schedule or algorithm changes might be.
The business behind Best Ever Food Review Show
Will Sonbuchner's global culinary adventures are powered by a sophisticated business operation. His Best Ever Food Review Show has grown from a one-man project into a structured media company with complex operations.
Production team and operations
The Best Ever Food Review Show runs with a team of about 10 people who work from Vietnam. The international team has video producers, creative producers, and videographers who work together to create high-quality content.
The company keeps growing its creative team. They need new people in Ho Chi Minh City for jobs like Motion Graphics Designer, Video Editor, and Graphic Designer. This shows how much they care about making better content.
The team calls themselves "hungry storytellers who want to hunt down and document the most unique cuisine from around the world". They don't just want to entertain – they hope people will understand and appreciate different cultures through their food.
Their numbers tell an impressive story:
- 13M+ YouTube subscribers and 4M+ social media followers
- 3.2+ billion lifetime views with 11+ minute average watch time
- 100K+ engaged comments monthly across platforms
Role of his wife in the business
Will's Vietnamese wife is a vital part of BEFRS behind the scenes. She works as a producer but stays private and rarely shows up in videos. This setup lets the business use her knowledge while keeping her privacy intact.
She does more than just production work. Will manages his busy travel schedule better thanks to her emotional and logistical support. They both love traveling, and their strong partnership helps keep up with the show's busy filming schedule.
Filming logistics and travel costs
Will's business spends a lot on operations. The team travels everywhere from Taiwan and South Korea to Kenya and South Africa to film their content.
Travel takes up about 10% of yearly income – around $905,000. This money goes toward team accommodations and logistics. They often stay at upscale places that work well for production needs.
The business has filmed in some unique places. They became the first US-owned YouTube channel allowed to film in Iran back in 2019. Getting these special chances needs lots of prep work – permits, transportation, and local contacts all need to be arranged.
New productions are in the works. The team needs fixers in Kalimantan, Indonesia for an April 2025 shoot. These fixers will help with research, location scouting, and on-ground support – showing just how much planning goes into each production.
Challenges and risks of being a YouTube entrepreneur
YouTube entrepreneurship brings several vulnerabilities that could affect Will Sonbuchner's financial stability, despite his impressive net worth figures. The digital world creates unique challenges for creators who are now several years old in the space.
Platform dependency and algorithm changes
YouTube's frequent algorithm updates create constant uncertainty for content creators. The platform alters its recommendation criteria multiple times each year and prioritizes different metrics without warning.
YouTube moved from valuing pure watch time to emphasizing "viewer satisfaction" through engagement signals like likes, comments, and survey responses.
These changes mean Sonny Side's videos that once performed well might get fewer impressions. Many creators saw dramatic viewership swings after algorithm changes affected food content in 2021. YouTube's western-centric content policies also flag international food content as "shocking" or "sensitive," which leads to demonetization.
Sponsorship fluctuations
Brand partnerships add another layer of uncertainty, though they remain lucrative. Sonny's channel commands between $65,779 and $92,090 per sponsorship placement. These deals swing based on economic conditions and brand priorities.
You must balance honest reviews with sponsor relationships carefully. One industry observer pointed out, "When someone hands you 700 quid and some loaded fries, you're not going to say this tastes like a butt".
Burnout and content fatigue
Creating engaging videos consistently puts creators at risk of mental health issues. Content creators often show burnout symptoms such as constant tiredness, audience resentment, and diminishing returns on effort.
Creators worry that taking breaks might trigger algorithm penalties or cause audience abandonment. One creator summed it up: "YouTube is a treadmill. If you stop for a second, you're dead". Content fatigue affects 63% of full-time creators yearly as they exhaust themselves covering similar topics repeatedly.
Keeping Will Sonbuchner's net worth stable requires careful navigation of these connected challenges while maintaining business success and personal wellbeing.
Conclusion
Will Sonbuchner's experience shows how content creation builds real wealth. YouTube entrepreneurship brings major risks, but his income streams from different sources and evergreen strategy are the foundations of his financial security. His biggest vulnerability still lies in platform dependency. His success beyond 2025 depends on how well he adapts while telling authentic stories.
FAQs
Q1. What is the estimated annual income of Will Sonbuchner from Best Ever Food Review Show?
Will Sonbuchner's annual income from Best Ever Food Review Show is estimated to range between $108,600 and $1.7 million, primarily from YouTube revenue and sponsorships.
Q2. Who is the creator behind Best Ever Food Review Show?
The creator of Best Ever Food Review Show is Will Sonbuchner, an American filmmaker born on August 22, 1984, who goes by the alias Sonny Side.
Q3. Where is Best Ever Food Review Show based?
While Sonny is originally from the United States, the production team for Best Ever Food Review Show is primarily based in Vietnam, from where they travel globally to film episodes.
Q4. How does Will Sonbuchner diversify his income sources?
Will Sonbuchner diversifies his income through multiple streams including YouTube AdSense revenue, sponsorship deals, merchandise sales, and content monetization on platforms like Facebook and Patreon.
Q5. What challenges does Will Sonbuchner face as a YouTube entrepreneur?
As a YouTube entrepreneur, Will Sonbuchner faces challenges such as dependency on platform algorithms, fluctuations in sponsorship deals, and the risk of burnout from constantly producing engaging content.
