Twitter's global reach extends to 586 million monthly active users worldwide by 2025. The platform ranks as the 14th most popular social media platform globally. This presents the most important opportunities for businesses ready to grow their digital presence.
The numbers paint an even more compelling picture up close. Twitter attracts 237.8 million global monetizable daily active users and pulls in about $2.4 billion in revenue in 2024. Users spend an average of 34 minutes and 6 seconds on the platform each day.
The platform's demographics show that 37.5% of users fall into the valuable 25-34 age group. Twitter's revenue shows some ups and downs, with some sources noting a 13.7% year-on-year decline.
This piece gives you the latest Twitter statistics that businesses need to understand the platform's reach, user behavior, and marketing potential. These analytical insights will help you make better decisions for your business as you develop or fine-tune your social media strategy.
Twitter by the Numbers: Key Stats for 2025
Raw data from Twitter's platform shows fascinating patterns that businesses can use to their advantage. Twitter maintains a strong global presence in 2025, even as newer platforms compete for users' attention.
Monthly active users (MAU) and daily active users (DAU)
Different reporting sources show varied numbers for Twitter's user base. Twitter (now X) has about 586 million monthly active users as of early 2025. Estimates range between 388 million and 600 million. The numbers keep growing. Elon Musk reported 550 million MAUs in March 2024 and 600 million in May 2024.
The platform's engaged audience becomes clearer when we look at daily active users. Elon Musk's reports show 259.4 million daily active users. This number grew steadily from 237.8 million monetizable daily active users in Q2 2022. About 44% of monthly users check Twitter every day.
New users keep joining Twitter. The platform adds 1.5 million new sign-ups daily. This growth continues despite the controversies about rebranding and ownership changes. The United States leads as Twitter's biggest market. It makes up 14% of Twitter's userbase with 103.9 million users.
Twitter's global rank among social platforms
Twitter ranks as the 14th most popular social platform worldwide based on user count. The platform gets 6.82% of worldwide social media traffic according to August 2025 data. Facebook leads with 75.63%, followed by Instagram at 8.61%.
Twitter reaches 12.6% of all internet users worldwide. This reach matters even though it doesn't match Facebook's billions of users. Statista predicts Twitter users will grow by 17.32% between 2024 and 2028. The platform keeps growing despite recent changes.
News sharing remains Twitter's strength. Most users (59%) rely on it as their main news source among social platforms. This news-focused audience creates unique opportunities for businesses that want to share updates and insights.
Tweet volume and engagement rates
Twitter's activity levels amaze many people. Users send over 500 million tweets daily. That's about 6,000 tweets every second. This massive content flow creates opportunities but makes it harder for businesses to stand out.
Recent engagement metrics show important trends for marketers:
- Tweet engagement rates dropped to 0.015% in 2025 from 0.029% in 2024
- Images boost engagement 2.3x more than text-only posts
- Using 1-2 hashtags improves engagement by 21%, but more hashtags reduce it by 17%
- Video tweets get shared 10x more than text-only posts
Power users dominate Twitter's content creation. The top 10% of tweeters create 92% of all US tweets, up from 80% in 2018. Businesses need to find and connect with influential accounts to maximize their impact.
People spend about 30.9 minutes on Twitter each day. Some sources estimate between 11 minutes and 34.1 minutes. This window gives businesses plenty of time to capture attention with compelling content and strategic participation.
Who Uses Twitter: Demographics Breakdown
Learning who uses Twitter helps businesses learn about targeting the right audience. Twitter's demographics show unique user patterns that are very different from other social networks in 2025.
Gender distribution of users
Twitter has a clear male-dominated user base. Male users make up 63.7% of Twitter's global audience, up from 60.9% in earlier estimates. Female users then account for 36.3% of users on the platform.
This gender gap makes Twitter unique among social platforms. The platform has one of the biggest gender differences of all social networks. To name just one example, Instagram has a more balanced split with about 55% male and 45% female users. Pinterest remains all but one of these platforms where female users outnumber males.
The US numbers match the global trend. Men make up 63% of Twitter users as of February 2025.
Age group segmentation
Twitter appeals mostly to millennials and younger Gen X users. The biggest group of Twitter users (37.5%) falls in the 25-34 age range. Users aged 18-24 come second at 32.1% of the total user base.
Looking at both age and gender together, men aged 25-34 represent 24.5% of all Twitter users. Men aged 18-24 follow at 18.9%. Women aged 18-24 (13.2%) and women aged 25-34 (13%) make up the largest female segments.
Teens barely use the platform. Users aged 13-17 are just 2% of Twitter's audience. Older adults over 50 only make up about 7.3% of users. These numbers show Twitter serves young adults and professionals better than teens or seniors.
Top countries by user count
Twitter's users cluster in a few key markets. The United States leads as Twitter's biggest market with 103.96 million users. This makes up about one-third of Twitter's total audience.
Japan holds second place with around 70 million users. Twitter's popularity in Japan is remarkable – about 60% of Japanese residents have accounts.
Recent data puts India in third place with 24.09 million users. Indonesia follows closely with about 24 million users. Other major markets include:
- United Kingdom: 24.3 million users
- Brazil: 21.48 million users
- Turkey: 19.74 million users
- Mexico: 17.45 million users
- Saudi Arabia: 16.28 million users
China blocks Twitter officially. Yet about 10 million Chinese users access it through VPNs. This shows Twitter's appeal even where it faces restrictions.
These demographic patterns help businesses shape their Twitter marketing strategies effectively. Companies targeting male millennials will find Twitter especially useful. The same goes for businesses looking to reach users in the US, Japan, and India.
How People Use Twitter Today
Twitter's user behavior shows how people use the platform in their daily digital lives. Twitter usage statistics tell us about an information-focused network where users spend less time but interact more intensively compared to other social platforms.
Average time spent on the platform
Twitter users show interesting patterns in how they use the platform. Recent data shows conflicting information about daily usage. Users spend about 30.9 minutes daily on the platform.
Other reports suggest this number has dropped to around 11 minutes per day. This is a big drop from earlier years when people would spend over 30 minutes on Twitter daily.
Users spend roughly 3.7 hours monthly on the platform. US users clock about 158.2 minutes each month. These shorter engagement times match Twitter's quick-consumption nature compared to other social networks.
Twitter still commands massive attention. Users spend 7.8 billion minutes (130 million hours) on the platform daily. The platform keeps users coming back, with 54% of monthly active users visiting daily.
Top reasons people use Twitter
Twitter serves as a go-to source for information and updates. About 55% of users prefer informative content over other types. People use Twitter for several reasons:
- News and real-time updates: 72% of users say Twitter gives them the latest commentary and updates for live events
- Entertainment: 81% of American users come to Twitter for entertainment, while 82% of all users visit Twitter to be entertained
- Event connection: 70% of users turn to Twitter to stay connected with events they care about
- Brand engagement: 79% of users follow brands to see their latest updates and content. About 35% of users interact with brands daily
- Professional networking: 82% of B2B marketers use Twitter for content marketing—LinkedIn leads at 96%
Twitter acts as a central spot for discussing cultural moments and breaking news. Baby Boomers mostly use it for news updates. A 2019 report showed users were split equally between news and entertainment, with 48% citing each as their main reason.
Mobile vs desktop usage trends
Most people access Twitter through their phones. About 80% of all Twitter traffic comes from mobile devices. This affects how users consume and engage with content.
Mobile users engage 40% more than desktop users and read content 60% faster. This explains why Twitter content tends to be short and easy to digest.
People check Twitter at specific times throughout the day. They look for news in the morning, check updates during lunch, and join discussions in the evening. Mobile notifications help users stay part of conversations as they happen.
Mobile usage shapes how brands create content. Content that works best is short, visual, and quick to consume on smaller screens.
Twitter Revenue and Financial Performance
Twitter's twitter revenue statistics tell a story of spectacular growth and tough challenges. The platform's business approach changed drastically after Elon Musk bought it and rebranded it to X in 2022.
Annual revenue trends from 2015 to 2025
The numbers from 2015 to 2025 paint an interesting picture of Twitter's financial trip. Revenue grew steadily from $2.2 billion in 2015 and reached its best performance of $5.1 billion in 2021.
This was Twitter's strongest showing before Musk took over.
The platform's earnings dropped sharply after that. Twitter earned $4.4 billion in 2022, which was 13.7% lower than its peak. Things got worse as revenue fell to $3.4 billion in 2023 and dropped further to about $2.5 billion in 2024.
These financial changes came with big platform updates. Advertising was Twitter's main money maker at first. The company tried to broaden its income sources after the buyout:
- Ads brought in 75% of total revenue ($2.5 billion) in 2023
- Data licensing added about $900 million (26% of total revenue) in 2023
- X Premium (previously X Blue) launched as a subscription service, but made only $11 million on mobile in its first three months
These new revenue streams show how Twitter tried to fix its business model after losing almost half its ad revenue since Musk bought it in October 2022.
Revenue by region: US vs rest of world
The United States has always been Twitter's biggest money maker. This uneven split stands out given how Twitter's users spread across the globe:
- The US brought in $2.4 billion while other countries added $2 billion in 2022
- US revenue reached $1.75 billion compared to $1.65 billion from global markets in 2023
- The US has brought in more than 50% of Twitter's total earnings
These numbers are striking because US users make up just 17% of Twitter's worldwide audience. The US market remains vital to Twitter's financial success, even as it grows worldwide.
US ad revenue dropped by at least 50% each month after Musk's takeover, which hit the platform's finances hard.
Net income and loss over the years
Twitter has found it tough to turn revenue into profit. The company struggled to make money consistently since it started:
- Twitter lost $221 million in 2021 despite earning $5.1 billion
- The company's last public quarterly report showed a $270 million loss in 2022's second quarter
- Twitter made money in only two out of eight years between its IPO and going private
The platform's longer financial record shows mostly losses:
- 2010: -$67 million
- 2015: -$521 million
- 2018: +$1.2 billion (rare profit)
- 2019: +$1.4 billion (rare profit)
- 2020: -$1.1 billion
- 2021: -$221 million
Financial details became harder to track after Musk took Twitter private. In spite of that, Musk said in July 2023 that the company was losing money due to "a 50% drop in advertising revenue plus heavy debt load". He later added in January 2025 that "user growth is stagnant, revenue is unimpressive, and we're barely breaking even".
Some sources claim things improved in 2024, with EBITDA hitting $1.25 billion—supposedly twice Twitter's pre-Musk peak of $682 million in 2021. But these numbers come from less reliable sources and don't match what Musk says about the company's finances.
Twitter for Business: Marketing and B2B Insights
Twitter statistics reveal a powerful B2B marketing channel that delivers results in 2025 for businesses expanding their digital reach. The network remains the life-blood of many companies' marketing strategies after its rebranding to X. It offers unique opportunities for brand visibility, customer involvement, and lead generation.
Percentage of B2B marketers using Twitter
B2B marketers value Twitter's ability to connect with professional audiences. Twitter ranks as the second most popular platform for B2B content marketing in 2025, with 82% of B2B companies using it actively. LinkedIn leads with 96% adoption rate. This high adoption creates a professional environment where industry conversations thrive.
The platform's usage patterns show that 86% of B2B marketers employ Twitter for content marketing. About 29% utilize Twitter ads for content distribution. B2B businesses now call
Twitter an essential online marketing tool, with 67% adoption rate. The platform ranks among the top three social channels that give marketers the highest ROI.
Twitter's B2B success comes in part from its educated user base. US Twitter users with college education stand at 42%. This gives B2B companies access to professionals who have significant decision-making authority and buying power.
Ad engagement and performance stats
Twitter's ad performance creates compelling opportunities for businesses. Global ad engagement has jumped 35% year-over-year. Advertisers seeking engagement over impressions find this trend attractive.
Twitter advertising costs less than other platforms:
- Promoted posts cost between USD 0.26 and USD 1.50 per original action
- 61% say promoted accounts cost between USD 0.00 and USD 4.00 per new follower
- Average cost per thousand impressions (CPM) is USD 6.46
Monthly Twitter ad spending varies widely among businesses. About 15% spend under USD 100, while 10% invest over USD 10,000. The platform proves effective when used strategically, with 60% of companies satisfied with their ad campaign ROI.
Brand interaction and customer service behavior
Direct brand interactions thrive on Twitter. Users who engage with brands make up 75% of Twitter's base. Daily brand interactions happen with 35% of users. Brand updates attract 79% of users to follow companies.
Twitter stands out as the top channel for brand interaction. Users prefer Twitter over phone calls to contact brands, with 64% choosing the platform. Customer care issues drive 53% of brand interactions. This makes Twitter the leading social platform for customer support.
Twitter users expect quick responses. Half want answers to complaints within three hours, whether posted publicly or through private messages. Good service creates benefits – 45% of users respond better to brand ads after positive customer service experiences.
Small and medium businesses recognize Twitter's value, with 85% rating it essential to their customer service strategy. The platform's real-time nature in the ever-changing digital world creates opportunities and challenges for brands building positive customer relationships.
The Evolution of Twitter: From Tweets to X
Elon Musk's acquisition of Twitter has dramatically transformed the platform from a simple microblogging service to what he wants to make an "everything app." These fundamental changes reshape the scene and provide vital context to interpret current twitter statistics and future projections.
Timeline of Elon Musk's acquisition
Musk started his Twitter takeover by quietly buying Twitter shares in January 2022. He became Twitter's largest shareholder with a 9.2% stake and made an unsolicited USD 44.00 billion offer on April 14. Though he tried to back out due to concerns over spam accounts, Musk finalized the acquisition on October 27, 2022.
Right after the purchase, Musk made sweeping changes:
- Fired top executives including CEO Parag Agrawal
- Cut the workforce by about 80%
- Made Twitter private by delisting from the New York Stock Exchange
- Brought back suspended accounts including Donald Trump's
Rebranding to X and public response
Musk announced Twitter's rebranding to "X" on July 23, 2023. This move showed his vision to expand beyond social media into an "everything app" like China's WeChat. The team was quick to replace the iconic bird logo with an X, and Twitter.com started redirecting to X.com.
The public largely disliked the change – 42.9% had negative feelings about the rebrand while only 9.8% reacted positively. Daily users showed mixed reactions – 36% liked the change, while 27% didn't. Most users (53%) didn't care either way.
New features and monetization strategies
The rebranding came with several new features and revenue strategies:
Musk revamped Twitter's verification system by replacing the traditional blue checkmark with X Premium subscription (formerly Twitter Blue). Users can choose from tiered options that cost between USD 3.00 and USD 22.00 monthly.
The platform became "video-first," giving native videos 10x more reach than text-only posts. Short horizontal videos under 2:20 work best, and the algorithm now shows fewer tweets with external links.
X added more ways to make money through creator revenue sharing, Community Notes for content moderation, and longer posts up to 25,000 characters.
Despite these changes, US daily app users dropped 23% between November 2022 and February 2024, and advertising revenue fell sharply.
Conclusion
Twitter's role as a most important player in the social media world continues despite recent changes. The platform boasts 586 million monthly active users and 259.4 million daily active users, making it a valuable channel that businesses use to grow their digital presence.
X (formerly Twitter) ranks 14th among social networks worldwide, but its effect reaches way beyond the reach and influence of these numbers.
The platform's user demographics give an explanation about targeted marketing strategies. Men make up 63.7% of users, and the platform attracts people aged 25-34 (37.5%). This makes it work especially well when you have businesses targeting young professional men. The platform's concentration in markets like the United States, Japan, and India opens up chances for region-specific campaigns.
Twitter's unique position in social media shows in how people use it. Users spend about 30.9 minutes each day on the platform, mostly on their mobile devices. People come to Twitter to get news, entertainment, and connect with brands – a mix that makes it perfect for quick, clear business messages.
Money matters paint a different picture. Twitter's revenue hit its peak at $5.1 billion in 2021 but saw big drops after Elon Musk bought it and changed it to X. All the same, the platform still makes good money from ads and data licensing, though turning a profit remains challenging.
Businesses keep getting results from Twitter. About 82% of B2B marketers use the platform, which shows how well it works for professional audiences. Customer service also thrives here, with 64% of users choosing to reach brands through Twitter instead of phone calls.
Musk's change from Twitter to X stands as the biggest shake-up in the platform's history. While people have mixed feelings about these changes, new features and money-making plans want to create what Musk foresees as an "everything app."
Twitter's numbers tell us about a platform that's changing but stays powerful and relevant for businesses. Companies that understand these trends can make use of Twitter to reach audiences, build their brand, and get more engagement in 2025 and beyond.
FAQs
Q1. How many active users does Twitter have in 2025?
Twitter, now known as X, has approximately 586 million monthly active users and 259.4 million daily active users worldwide as of 2025.
Q2. What are the primary demographics of Twitter users?
Twitter's user base is predominantly male (63.7%) and skews younger, with 37.5% of users falling in the 25-34 age bracket. The platform is most popular in the United States, Japan, and India.
Q3. How do businesses use Twitter for marketing?
82% of B2B marketers use Twitter for content marketing, making it the second most popular platform for B2B marketing after LinkedIn. It's particularly effective for real-time updates, customer engagement, and brand visibility.
Q4. What changes occurred after Elon Musk's acquisition of Twitter?
Following Musk's acquisition in October 2022, Twitter rebranded to X, introduced new features like expanded character limits, implemented a subscription-based verification system, and shifted towards becoming a video-first platform.
Q5. How has Twitter's financial performance changed in recent years?
Twitter's revenue peaked at $5.1 billion in 2021 but has since declined. In 2023, the platform generated $3.4 billion in revenue, with advertising still accounting for 75% of total revenue. The company has struggled with profitability throughout most of its history.
