MrBeast's earnings per video are staggering – between $500,000 to $1 million. His YouTube channel boasts 97.6 million subscribers, and his videos consistently attract 14 million views. The popular creator generates an estimated $3 million monthly from YouTube revenue alone.
How much does MrBeast make per video in 2025?
MrBeast's per-video earnings in 2025 are off the charts. Jimmy Donaldson himself stated, "Each video does a couple million in ad revenue, a couple million in brand deals". These numbers are mind-blowing, so let's break down how this YouTube giant makes money from his content.
Estimated earnings from YouTube AdSense
YouTube's AdSense program is the foundation of MrBeast's video income. His massive viewership brings in a lot of revenue with each upload. Data shows he makes about $1.21 per 1,000 views, though this number varies based on different sources.
The numbers get pretty wild when we look at his typical video performance. A single video with average views can bring in $290,000 to $580,000 just from AdSense. But that's just one part of what he makes.
On top of that, his monthly YouTube earnings range from $971,000 to $16 million. More conservative estimates put his monthly YouTube revenue at around $4.72 million. This works out to about $2-3 million per video based on how often he uploads.
Average CPM and RPM rates explained
Two key metrics help us understand MrBeast's earnings better: CPM and RPM.
CPM (Cost Per Mille) shows what advertisers pay for 1,000 ad impressions on YouTube videos. MrBeast's CPM is by a lot higher than average creators – about $20 according to some sources.
RPM (Revenue Per Mille) represents what creators actually earn per 1,000 video views after YouTube takes its cut. This factors in money from ads, memberships, YouTube Premium, and Super Chats.
Regular YouTube RPM ranges from $1.25 to $2.50, but MrBeast's numbers are way above this.
The RPM calculation is simple:
RPM = (Total earned revenue / total views) × 1,000
YouTube takes 45% of ad revenue and 30% of fan-funding revenue. This makes RPM a better way to see what creators actually make compared to CPM.
How many views his videos get on average
MrBeast's viewership stats are just as impressive as his earnings. His channel has over 239 million subscribers, making him the most subscribed individual YouTuber.
Each video consistently pulls in more than 100 million views. His main channel got over 3.06 billion views in December 2024 alone. These incredible numbers directly lead to his massive earnings.
MrBeast's videos average more than 14 million views, and many do even better. His daily views often top 100 million across all his content.
The size of his operation becomes clear when you look at total views – over 80 billion as of May 2025. This huge audience lets him charge premium rates to advertisers.
Beyond AdSense, brands pay $2.5 million to $3 million just for a mention in his videos. So when you add up ad revenue and sponsorships, one video can bring in about $4-6 million total. This explains his yearly revenue of $600-700 million.
His media business, which includes his big-budget YouTube channel and Amazon series, brought in $226 million in 2024. This shows what an incredible money-making machine his content has become.
Breaking down MrBeast’s income sources
MrBeast has built an empire that goes way beyond his viral videos. Let's take a closer look at the money-making streams that add up to his fortune.
YouTube ad revenue
YouTube ads are the foundations of MrBeast's business model. His main channel pulls in about $4 million monthly from AdSense alone. He puts almost all his profits back into making content, which has helped his viewership and revenue grow rapidly over time.
His earnings don't stop at regular display ads. YouTube Premium brings in extra cash too. He gets a cut of Premium subscription fees based on how long subscribers watch his videos. With billions of monthly views, this adds up to some serious money.
Sponsorships and brand deals
Brand deals bring in MrBeast's biggest paychecks. Companies now pay $2.5-3 million just to get a quick mention in his videos.
Some big names include:
- Honey, which backs many of his challenge videos
- Mobile games like Brawl Stars and Coin Master
- Financial services like Current and Cash App
These sponsorships have grown from simple product mentions into full-blown challenges where brands become part of the story. Even with these huge payouts, MrBeast keeps his creative freedom and picks partners his audience will love.
Merchandise and product sales
MrBeast's merchandise brings in millions every year. His online store sells t-shirts, hoodies, and more with his iconic branding. This gives him steady income between video uploads.
He releases limited-edition items that get fans excited to buy quickly. This strategy works really well – some items sell out in just hours. His merch often supports his charity work, which makes his brand even stronger.
Feastables and MrBeast Burger
MrBeast has jumped into the food business too. Feastables, his chocolate bar company that started in January 2022, made over $10 million in just its first few months. The company now offers more products and sells in more stores.
MrBeast Burger turned out to be a huge hit. This virtual restaurant chain grew to over 1,700 locations and brought in about $100 million in revenue at its peak. These food ventures have turned him from a YouTuber into a food business mogul.
Amazon show and other media ventures
MrBeast is breaking new ground with Amazon's Prime Video. He's creating "Beast Games," a competition show offering the biggest single TV prize ever – $5 million. The show costs around $50 million to make, showing how he's moving into mainstream entertainment.
His media business made $226 million in 2024, counting these projects beyond YouTube. He's broadening his reach beyond the platform that made him famous to make sure his success lasts whatever happens to YouTube.
Each video MrBeast makes isn't just content – it's the centerpiece of a marketing plan that powers his growing empire.
How sponsorships boost his per-video income
MrBeast's revenue model shines brightest through sponsorships. YouTube ads bring in good money, but brand partnerships take his earnings per video to new heights. Companies see him as one of digital media's most valuable marketing investments, and the numbers tell the story.
Cost per sponsorship slot
His growing audience has pushed the price of appearing in a MrBeast video through the roof. Brands now shell out $2.5 million to $3 million just to get a mention in one of his videos. These sky-high figures mean only the biggest companies can afford MrBeast sponsorships.
MrBeast's main channel brings in about $390,000 per sponsorship deal. He averages 1.3 sponsored videos monthly, which adds up to $520,000. His gaming channel pulls in $150,000 per sponsorship, with 2.64 videos monthly generating $396,000. These deals add up to $918,000 monthly or $11 million yearly.
Brands get their money's worth. They reach Super Bowl-sized audiences at less than half the cost of a Super Bowl commercial. Based on viewership numbers, MrBeast's sponsorship value ranges from $308,000 to $431,000 per deal.
Examples: Honey, Brawl Stars, and others
Big brands have poured millions into MrBeast sponsorships and seen amazing results:
- Honey: This browser extension has become part of MrBeast's identity through their partnership. They've backed over 20 videos, which brought in roughly $12.5 million. Their sponsorships racked up more than 1 billion views for about $3 million—cheaper than half a Super Bowl ad.
- Brawl Stars: The mobile game backed MrBeast's real-life Squid Game recreation with $3 million. The results were stunning. Worldwide downloads jumped 41% in six days. US downloads exploded by 350%, while global spending shot up 54% to $8.2 million.
- Other sponsors: Microsoft, Electronic Arts, Quidd, CSGO LOTTO, Ford, General Motors, and Walmart have all teamed up with MrBeast through custom-made pitch decks.
Why brands pay millions for a shout-out
These massive investments pay off in ways traditional ads can't match. MrBeast gives brands access to Gen Z and Gen Alpha viewers. These young audiences are hard to reach through regular advertising channels.
His pitch to advertisers is simple: his viewers don't watch regular TV anymore. Unlike old-school media, MrBeast sponsorships let companies track everything – from clicks to time on site to conversion rates from each promotion.
His videos keep pulling in views long after they go live, which stretches the sponsorship value. The Honey-sponsored Willy Wonka Chocolate Factory video reached 128 million people and got 153 million views in its first month alone.
Brands trust MrBeast to translate their message into something viewers understand. This trust makes the multi-million dollar investment worth every penny, even for a quick mention in his content.
The cost of creating a MrBeast video
MrBeast's viral content comes with a hefty price tag. Jimmy Donaldson spends an average of $2.5 million per video these days. Some videos cost even more, matching the budget of an independent film.
Production budgets and team size
MrBeast's production costs have skyrocketed over time. His videos cost between $1-1.5 million in 2022. Now, each video on his main channel needs $3-4 million – a budget that most creators could never afford.
His operation looks more like a tech startup than a YouTube channel. A team of 20 people works through a seven-step production process that takes 8 weeks to complete.
The company structure is relaxed. Ideas come from everyone on the team, and decisions are based on data rather than traditional hierarchies.
Examples of high-cost videos
The Netflix "Squid Game" recreation stands as MrBeast's most talked-about big-budget project. The video started with a $2 million budget but ended up costing between $3.5-4.5 million. This investment paid off with over 570 million views.
Here are other notable expensive productions:
- A private jet video that cost $4.5 million with gold-plated sinks and $2 million carpeting
- A challenge where contestants competed to win cash by keeping their hand on a glass case
- A Willy Wonka Chocolate Factory recreation with a $500,000 prize
MrBeast's commitment to quality shows in his decisions. His team scrapped three completed videos worth $2.7 million in early 2024 because they didn't meet their standards.
Why reinvestment is key to his growth
MrBeast puts profits back into making better content instead of keeping the money. He defends his $2.5 million per-video spending: "I don't think it's that crazy. They [the videos] get 100 million views in seven days. If any other media, outside of social media, got that kind of viewership, the budget would be like 50x".
Money isn't everything in his strategy. His team believes that creativity solves problems better than just spending more. They saved $18,000 by offering "a year's supply of Doritos" instead of $20,000 cash in one challenge, and the content turned out more entertaining.
This approach creates a positive cycle. Better videos bring more views, which generates more revenue to fund bigger projects.
How much does MrBeast make from other channels?
MrBeast has built an impressive network that goes way beyond the reach and influence of his main channel. His secondary channels are now powerhouses that bring in significant revenue and help him connect with new audiences worldwide.
MrBeast Gaming and Reacts
MrBeast Gaming launched in April 2020 and has grown into a major money maker with 47.5 million subscribers and over 8.8 billion total views. The channel pulls in $1,000 to $20,000 daily from AdSense alone. Its monthly earnings reached $54,600 in April 2025, and some months brought in more than $100,000.
The channel's estimated net worth ranges between $3.29 million and $19.70 million. Each 1,000 views earns about $1.21. These numbers are better than YouTube's standard rates because gaming content attracts premium advertisers.
International and localized channels
July 2021 marked MrBeast's global expansion when he launched dubbed versions of his content in multiple languages. This smart move helped him reach non-English speaking viewers without creating new videos. While these channels started as separate entities, most dubbed content now appears as audio options on original videos.
His global reach now spans 15 languages with fully dubbed videos, including Spanish, Portuguese, Hindi, Arabic, and French. He also runs YouTube Shorts in 12 additional languages. This wide coverage helps maximize his worldwide presence.
These international channels create new revenue streams. They need minimal investment since they only require translation and voice-over work.
Revenue from YouTube Shorts
MrBeast 2, his short-form content channel, brings in about $31,900 monthly. This powerhouse has 49.9 million subscribers and has racked up over 6.8 billion views.
The channel earned around $47,700 in April 2025. Revenue swings have been dramatic throughout 2024-2025. Some months saw losses during algorithm changes, while others peaked above $300,000. These numbers show how unpredictable short-form content earnings can be.
His network of secondary channels adds roughly $150,000-$250,000 every month to his video empire. This approach helps broaden his income streams beyond his main channel.
Conclusion
MrBeast's financial empire stands as proof of strategic content creation. His videos generate between $500,000 and $1 million each through AdSense, sponsorships, merchandise, and food ventures. He reinvests $2.5 million in each video, and this bold approach has stimulated his remarkable growth in global markets.
FAQs
Q1. How much does MrBeast earn from a single video in 2025?
MrBeast's earnings per video in 2025 range from $500,000 to $1 million. This includes revenue from YouTube AdSense, sponsorships, and other income sources related to his content.
Q2. What is the average production cost for a MrBeast video?
The average production cost for a MrBeast video has increased significantly, now ranging between $3 million to $4 million. This budget covers elaborate sets, travel expenses, and prizes for his unique challenges.
Q3. Has MrBeast achieved billionaire status?
While MrBeast has achieved significant financial success, he is not yet a billionaire. His wealth comes from various sources including YouTube revenue, business ventures like merchandise and food chains, and brand partnerships.
Q4. How does MrBeast monetize his content beyond YouTube ad revenue?
MrBeast monetizes his content through multiple streams including sponsorships (which can pay up to $3 million per mention), merchandise sales, food ventures like Feastables and MrBeast Burger, and deals with platforms like Amazon Prime Video.
Q5. What is MrBeast's strategy for continued growth?
MrBeast's growth strategy revolves around reinvesting profits into creating increasingly ambitious content. He also expands his reach through international channels, diversifies into short-form content, and ventures into mainstream media projects.
