Google processes 9.5 million searches every minute, adding up to more than 5 trillion queries each year. The tech giant dominates with an 89.66% market share.
The numbers show Google’s massive global footprint. The U.S. generates 27% of desktop traffic. About 15% of daily searches are unique, never seen before. This constant demand makes Google search volume a vital metric for marketers.
This piece looks at Google’s 2025 search data: AI now appears in 13.14% of searches, click-through rates differ sharply by ranking, and Google Lens handles 12 billion searches monthly.
How Many People Use Google and How Often
Google searches per minute and per day
Google handles 189,815 searches per second, or 11.4 million per minute. That’s 16.4 billion searches daily.
- 684 million per hour
- 11.4 million per minute
- 189,800 per second
Back in 1998, it processed just 10,000 per day. Now, 77% of users check Google at least three times daily, though heavy users run hundreds monthly.
Annual search volume and unique queries
Google processes over 5 trillion searches yearly, with some estimates closer to 5.9 trillion. Around 15–20% of daily searches are brand new.
Active U.S. desktop users average 126 unique searches monthly, though the median is 53.
- 34% run more than 101 searches monthly
- 36% perform 21–100
- 30% do just 1–20
How many people use Google globally
About 5.01–5.06 billion people use Google in 2025, covering nearly 90% of internet users.
People typically make 3–4 daily searches. In December 2024, Google had 83.8 billion visitors.
The U.S. contributes 27% of desktop traffic. Other key markets are India, Brazil, and Japan.
Mobile dominates: 63% of U.S. organic searches come from mobile, with 20% of all searches via voice.
Google’s Dominance in the Search Engine Market
Global market share in 2025
Google controls 91.79% of the global search market. Competitors lag far behind:
- Bing: 3.2%
- Yahoo: 1.34%
- DuckDuckGo: 0.59%
- Yandex: 1.76%
- Baidu: 0.82% (dominant in China)
YouTube ranks as the second-largest search engine with 3B+ monthly searches. Google’s algorithms and reach make it tough for rivals despite antitrust scrutiny.
Mobile vs desktop usage breakdown
In the U.S., 63% of searches come from mobile, 37% from desktop. Mobile searches average 2.8 words vs 3.2 on desktop, and “near me” queries grow 200% faster on mobile.
Android’s 71% global mobile OS share strengthens Google’s position. Voice searches are 33% more common on mobile.
Top countries by Google traffic
- U.S.: 27%
- India: 8.7%
- Brazil: 4.9%
- Japan: 4.1%
- U.K.: 3.9%
China relies on Baidu, while Yandex remains strong in Russia. Growth in India (+27% since 2023) and Africa drives future expansion.
AI and the Evolution of Google Search
AI Overviews and their growth
AI Overviews now appear in:
- 59% of informational searches
- 19% of commercial searches
That’s one in five searches overall.
Effects:
- Only 8% of users click traditional links after seeing AI summaries
- 25% close the search without clicking, vs 16% for traditional results
- Publishers report up to 89% traffic loss
Still, Google claims AI boosts usage by 10% in key markets.
Circle to Search and visual interaction
Launched in Jan 2025, Circle to Search lets users highlight or circle on-screen content to start searches without leaving apps.
It builds on Google Lens, used by 1.5B+ monthly. Privacy is emphasized—images aren’t stored in history by default.
Impact of ChatGPT on Google traffic
- 95.3% of ChatGPT users also visit Google
- Only 14.3% of Google users visit ChatGPT
- August 2025: ChatGPT had 5.8B visits vs Google’s 83.8B
AI chatbots add to search demand but don’t replace Google. News referrals from ChatGPT grew 25x since 2024, yet publishers still see fewer clicks overall.
User Behavior and Search Patterns
Click-through rates by position
Position #1 gets 39.8% of clicks, #2 gets 18.7%, and #3 gets 10.2%.
But CTRs have fallen since AI Overviews launched:
- Position #1: 28% → 19% (32% drop)
- Position #2: 20.8% → 12.6% (39% drop)
Interestingly, positions #6–#10 saw CTRs grow by 30.6% in 2025.
Zero-click searches and reformulations
In March 2025, 27.2% of U.S. searches ended with no clicks (up from 24.4%). In EU/UK, it rose from 23.6% to 26.1%.
About 65% of queries are reformulated. Mobile users reformulate 29.3% of searches, desktop 17.9%.
Average query length and search intent
Searches average 3–4 words (U.S. 3.4, U.K. 3.2). Short 1–2 word queries dropped from 42% in Jan 2025 to 31% in June.
Search intent:
- Navigational
- Informational
- Transactional
- Commercial
AI Overviews appear mostly in informational queries (80%), while transactional queries remain click-heavy.
Local and Shopping Search Trends
Google Maps and “near me” searches
“Near me” searches grew 900% in two years. About 93% of local searches trigger the Google Map Pack.
- 42% of clicks come from Map Pack results
- 76% of smartphone users visit a business within 24 hours
Google Business Profile call stats
Over half of users call businesses directly from profiles. Verified businesses get ~595 calls annually (~50/month).
Top 3 Map Pack businesses see:
- 126% more traffic
- 93% more calls, clicks, and requests
As of July 31, 2024, Google removed built-in call tracking; third-party tools are now required.
Shopping Graph and 3D product views
Shopping Graph covers 35B+ product listings. 3D images get 50% more clicks than static ones. AI now generates 3D product views from just 3 images.
Voice and Visual Search in 2025
Google Lens usage statistics
Google Lens handles 12–20B searches monthly, with 3B+ active users. Visual search grew 65% YoY. Gen Z and Millennials start 40% of product searches visually.
Retailers see 29% higher conversions with AR-ready content.
Voice search trends by age group
Voice adoption by age:
- 18–34: 77% on smartphones
- 35–54: 63%
- 55+: 30%
Smart speaker use: 34% (18–34), 19% (35–54), 4% (55+).
Top voice search categories
- Weather: 75%
- Music: 71%
- News: 64%
- Entertainment: 62%
- Retail: 54%
About 38.8M Americans use smart speakers for shopping tasks. Forecasts suggest 75% of households will own one by 2025.
Conclusion
Google dominates with 5T searches yearly and 91%+ market share. Around 5B people use it daily, making 16.4B searches.
AI Overviews now appear in 1 of 5 searches, reshaping click patterns. Zero-click searches are growing, but longer, intent-rich queries signal purchase readiness.
Local search is essential: 84% of consumers search for businesses daily, and 76% of smartphone searches lead to visits within 24 hours.
Voice and visual searches are booming, with Google Lens at 20B monthly queries and younger generations leading adoption.
Google has evolved from a text-based search engine to an AI-powered platform. Businesses that adapt to these changes will stay ahead in 2025 and beyond.
FAQs
Q1. How many searches does Google process daily in 2025
Google handles ~16.4B searches per day, or 684M per hour and 189,800 per second.
Q2. What percentage of Google searches result in zero clicks
About 27.2% of U.S. searches and 26.1% of EU/UK searches end without clicks.
Q3. How has AI impacted Google search results
AI appears in nearly half of searches. AI Overviews show in 59% of informational and 19% of commercial queries.
Q4. What is the average length of a Google search query in 2025
The average query has 3–4 words. In the U.S., it’s 3.4; in the U.K., 3.2.
Q5. How popular is visual search on Google
Google Lens processes 12–20B searches monthly with 3B+ active users. Gen Z and Millennials lead adoption.
